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Digital Marketing
  If you have a website then we’re sure you have heard of SEO at some point. If not, then find out how SEO is relevant to your business by reading this article. If you want to rank better on Google then you need to pay attention to your website’s design. As Google is increasingly...
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  If you own a website then you should be using it to generate more sales for your business. After all, what use is a website if it’s doing nothing to improve your bottom line? Google Analytics is a must-have tool that gives you access to powerful insights, which you can use to optimise your...
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  If you own a physical store then one of the ways you can grow your business is through e-commerce. This means setting up an online store through your website. Some online stores have never had a physical location where customers can visit i.e. Amazon, and others have moved to being online only ~ think...
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  SEO has officially been around since 1997, though it’s not until well into the 2000’s that large businesses caught onto the power of search engines and started utilising them as part of their marketing strategy. Over the past few years, many Australian small businesses have been utilising search engines to gain exposure. Some choose...
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  Search Engine Optimisation (SEO) refers to the set of practices that are employed in order for a website to become visible in organic search results. Local SEO is a facet of search engine optimisation that focuses on becoming visible for localised search queries. Examples of localised search queries include: Lawyers near me Doctors near...
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  If you own a business then you almost constantly think about growth and increasing revenue. To succeed, one thing your business needs is exposure. Traditionally, you could gain exposure with the help of print media i.e. newspaper ads. Since the digital revolution has taken off however, it’s digital media that has taken over.
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  Everyday millions of searches are performed worldwide by internet users in the pursuit of information. Search engines such as Bing, Google and Yahoo are used to perform search queries, though Google accounts for about 94% of all organic search traffic on the internet.  With over 81% of consumers on the internet finding products they’re...
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