If you’re looking to grow your business online then one of the most viable ways to do that is by including search engine optimisation (SEO) as part of your marketing strategy. There are other digital marketing channels that can help grow your business as well. They include social media, pay per click advertising, email marketing and more.
If you decide that SEO is the best way for you to grow your business online then you need to be prepared for the buying process. You’re going to come across lots of technical terms which may make absolutely no sense. Nevertheless, they’re important, so in this guide, we’re going to take you through some of the most important jargon you might come across in the search for the right SEO agency.
Below, we discuss the top 5 terms you need to be across before you decide to engage an agency for SEO services.