Every year, the color experts at the Pantone Color Institute pore over research and analyses of design, film, food, fashion, art, and entertainment — as well as materials, travel, sports, and technology — to arrive at a Color of the Year. It’s a thoughtful and meticulous process, as the decision influences product development, design, and purchasing decisions across multiple industries.
For 2018, Pantone announced PANTONE 18-3838 Ultra Violet as the Color of the Year.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come…”