SEO has officially been around since 1997, though it’s not until well into the 2000’s that large businesses caught onto the power of search engines and started utilising them as part of their marketing strategy.
Over the past few years, many Australian small businesses have been utilising search engines to gain exposure. Some choose to go the paid route and run Google Ads campaign, while others prefer the long-term game and decide that SEO is right for them.
Both of these methods revolve around keywords. Everyday, millions of searches are performed by users looking for information, goods and services. In fact, there are probably hundreds of searches performed on a monthly basis that are related to a product you sell.
Naturally, the higher up you are on Google the more likely users are likely to click through on your link and visit your website. So, how do you find out where you’re at? There’s a whole world of paid tools out there, but why pay when you can get exactly the same thing for free?
