Search Engine Optimisation (SEO) refers to the set of practices that are employed in order for a website to become visible in organic search results.
Local SEO is a facet of search engine optimisation that focuses on becoming visible for localised search queries.
Examples of localised search queries include:
- Lawyers near me
- Doctors near me
- Lawyers in [city/suburb name]
- Doctors in [city/suburb name]
Users who enter these types of search queries are predominantly looking for brick-and-mortar businesses or local services.
So, if you fall under one of these two categories. Local SEO concerns you.