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  If you’re looking to grow your business online then one of the most viable ways to do that is by including search engine optimisation (SEO) as part of your marketing strategy. There are other digital marketing channels that can help grow your business as well. They include social media, pay per click advertising, email...
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  If you’re looking to build an e-commerce website then two of the most popular options available to you are the WooCommerce and Shopify platforms. Each has its strengths and weaknesses, though it’s up to you to decide which one best suits your needs. In this piece, we’re going to take you through the pros...
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  Discovered that your website isn’t showing up on Google? Don’t worry, you’re not alone. While you may have missed out on valuable traffic and potentially sales, there’s a fix for just about every scenario – thankfully! In this article, we explore why your website may not be showing up on Google. We also take...
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  Plugins to websites are like bread to butter. It’s almost unthinkable to have one without the other. There are countless plugins out there, which can improve the aesthetics, functionality or optimising your website. It could be a challenge to find out which ones are the best, though. In this article we breakdown the best...
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  If you have a website then we’re sure you have heard of SEO at some point. If not, then find out how SEO is relevant to your business by reading this article. If you want to rank better on Google then you need to pay attention to your website’s design. As Google is increasingly...
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  If you own a website then you should be using it to generate more sales for your business. After all, what use is a website if it’s doing nothing to improve your bottom line? Google Analytics is a must-have tool that gives you access to powerful insights, which you can use to optimise your...
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  If you own a physical store then one of the ways you can grow your business is through e-commerce. This means setting up an online store through your website. Some online stores have never had a physical location where customers can visit i.e. Amazon, and others have moved to being online only ~ think...
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  SEO has officially been around since 1997, though it’s not until well into the 2000’s that large businesses caught onto the power of search engines and started utilising them as part of their marketing strategy. Over the past few years, many Australian small businesses have been utilising search engines to gain exposure. Some choose...
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  It’s common knowledge that Google is king when it comes to the search engine world. Many businesses have caught onto this and are now investing in SEO as a result. Setting up a Google My Business profile is a great initial step you can take to getting found online. In this article, we’re going...
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  Consumer demands and expectations are constantly on the rise and as a result the rapid progression of artificial intelligence (AI) has been welcomed by businesses. Now more than ever, consumers are expecting on-demand communication whether dealing with a business online or offline. Thankfully, advances in AI have allowed businesses to automate the communication process...
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