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Design related news and events
  If you own a website then you should be using it to generate more sales for your business. After all, what use is a website if it’s doing nothing to improve your bottom line? Google Analytics is a must-have tool that gives you access to powerful insights, which you can use to optimise your digital marketing efforts. In this article, we’ll take you through the top 5 benefits of integrating Google Analytics to your website.
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  If you own a physical store then one of the ways you can grow your business is through e-commerce. This means setting up an online store through your website. Some online stores have never had a physical location where customers can visit i.e. Amazon, and others have moved to being online only ~ think bookstores. While e-commerce websites do have their disadvantages like anything else, there are several advantages that business owners will inherit by going online. In this...
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  SEO has officially been around since 1997, though it’s not until well into the 2000’s that large businesses caught onto the power of search engines and started utilising them as part of their marketing strategy. Over the past few years, many Australian small businesses have been utilising search engines to gain exposure. Some choose to go the paid route and run Google Ads campaign, while others prefer the long-term game and decide that SEO is right for them. Both...
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  It’s common knowledge that Google is king when it comes to the search engine world. Many businesses have caught onto this and are now investing in SEO as a result. Setting up a Google My Business profile is a great initial step you can take to getting found online. In this article, we’re going to outline the top 5 reasons you should establish a Google My Business profile.
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  Consumer demands and expectations are constantly on the rise and as a result the rapid progression of artificial intelligence (AI) has been welcomed by businesses. Now more than ever, consumers are expecting on-demand communication whether dealing with a business online or offline. Thankfully, advances in AI have allowed businesses to automate the communication process and meet customer demands. In terms of website owners, this AI comes in the form of chatbots. They allow for businesses to answer customer questions...
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