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Design related news and events
  SEO has officially been around since 1997, though it’s not until well into the 2000’s that large businesses caught onto the power of search engines and started utilising them as part of their marketing strategy. Over the past few years, many Australian small businesses have been utilising search engines to gain exposure. Some choose to go the paid route and run Google Ads campaign, while others prefer the long-term game and decide that SEO is right for them. Both...
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  It’s common knowledge that Google is king when it comes to the search engine world. Many businesses have caught onto this and are now investing in SEO as a result. Setting up a Google My Business profile is a great initial step you can take to getting found online. In this article, we’re going to outline the top 5 reasons you should establish a Google My Business profile.
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  Consumer demands and expectations are constantly on the rise and as a result the rapid progression of artificial intelligence (AI) has been welcomed by businesses. Now more than ever, consumers are expecting on-demand communication whether dealing with a business online or offline. Thankfully, advances in AI have allowed businesses to automate the communication process and meet customer demands. In terms of website owners, this AI comes in the form of chatbots. They allow for businesses to answer customer questions...
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  Search Engine Optimisation (SEO) refers to the set of practices that are employed in order for a website to become visible in organic search results. Local SEO is a facet of search engine optimisation that focuses on becoming visible for localised search queries. Examples of localised search queries include: Lawyers near me Doctors near me Lawyers in [city/suburb name] Doctors in [city/suburb name] Users who enter these types of search queries are predominantly looking for brick-and-mortar businesses or local...
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  If you own a business then you almost constantly think about growth and increasing revenue. To succeed, one thing your business needs is exposure. Traditionally, you could gain exposure with the help of print media i.e. newspaper ads. Since the digital revolution has taken off however, it’s digital media that has taken over.
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