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| Logo Design |
 Why do you need a corporate identity or logo?
A logo is a graphical representation or symbol that reflects the nature of your business and is often uniquely designed for ready recognition. Your logo is the face of your company, and it impacts greatly on the way others see you. The overall success of your corporate identity stems from your logo.
 A logo establishes your overall corporate identity
A well done logo will help your business attract new customers and will build loyalty amongst your clients. Your logo establishes your corporate identity and credibility. A professionally designed logo allows your company to be immediately recognisable.
A logo creates an everlasting impression
After establishing your image, your goal is to increase consumer awareness. An effective logo can help your business grow.
A great logo can do many things to improve your business
Your logo has a lot to do with how your customers or potential customers think and feel about your business. Quality logos give your business an immediate air of professionalism. Even if your business is new or less established, a customer will often give the benefit of doubt to a company that looks professional. When it comes to having a successful business, your image is everything.
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Logo Portfolio
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Below is a small selection of the logos we have created over the years.
Click on a logo to view a larger version.
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 Client: Tricity Security
Industry: Security
Being in the security industry, Tricity needed a logo that looked professional and was highly visible. Red and black were chosen primarily because red is associated with warning signs, so it would ensure good visibility of the logo on signage and windows. The bold black text reflects stability and security.
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Client: Insurance Specialist Group
Industry: Insurance
The Insurance Specialist Group approached us to create a logo that reflects stability as well as a welcoming feel. A blue colour was chosen as it is associated with a relaxed and friendly environment. The ticks further enforce their slogan "safe and secure".
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Client: Darcys Hotel
Industry: Accommodation
Darcys Hotel is located in the leafy suburb of Homebush. The name "Darcys" stems from the suburbs founder who referred to the area as his "home in the bush". The logo reflects the names origin and the colours offer an inviting feel.
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Client: Energo Group
Industry: Building
Being a parent company of 3 smaller companies, the Energo Group needed a logo that stood out from the rest. The logo captures a feel of unity, fluid motion and energy.
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Client: Masario Inc
Industry: Management
Masario Inc wanted a logo with a red/black colour scheme that stood out from its competition. The logo reflects professionalism and definitely stands out.
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Client: Australian Alternative Insurances
Industry: Insurance
When we were approached to create a corporate identity for the formation of a new insurance company we were only told the colours they liked. We felt that it was important to include some element of Australia and incorporated an abstract representation to show that they had Australia covered.
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Client: Australian Catastrophe Insurance
Industry: Insurance
Australian Catastrophe Insurance was a newly formed company without an identity. The primary colour used was blue as it reflects calm and security which is in stark contrast to a catastrophe. We decided to include the southern cross with the tick coming from the "A" and over the stars symobolising that ACI is here to protect all Australians.
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Client: Alpini Association
Industry: Non-Profit
The Alpini Association is an organisation formed by Italian migrants who's background stems from Northern Italy - The Alps region. Their old logo needed an update (not a complete change). The one we created reflects the heritage of the members by using the colours from the Italian flag as well as where the majority are living today. That being Sydney, Australia.
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