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Identity
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Why do you need an identity
/ logo?
A logo is a graphical representation or symbol that reflects the nature
of your business and is often uniquely designed for ready recognition.
Your logo is the face of your company, and it impacts greatly on the
way others see you. The overall success of your corporate identity stems
from your logo.
» A
logo establishes your corporate identity
A well done logo will help your business attract new customers and will
build loyalty amongst your clients. Your logo establishes your corporate
identity and credibility. A professionally designed logo allows your
company to be immediately recognisable.
»
A logo creates an everlasting
impression
After establishing your image, your goal is to increase consumer awareness.
An effective logo can help your business grow.
»
A logo design can do many things
to improve your business
Your logo has alot to do with how your customers or potential customers
think and feel about your business. Quality logos give your business
an immediate air of professionalism. Even if your business is new or
less established, a customer will often give the benefit of doubt to
a company that looks professional. When it comes to having a successful
business, your image is everything.


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Client:
SDS United
Industry: Commercial Cleaning
When creating the SDS United logo, the client requested that the logo
doesn't reflect the service or industry they are in, but more so the company
itself. The SDS United logo represents the unity of its founders. The
colours portray stability and strength. |
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Client:
Silver Engineering
Industry: Roll Forming Machinery
The Silver Engineering logo reflects the type of industry the client is
in. The blue curved shapes are indicative of the steel rolls that press
the aluminium sheeting together within the machinery. The colours and
style reflect the materials used as well as the company moving towards
the future. |
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Client:
Total Healthcare Enterprises
Industry: Medical
The T.H.E logo not only reflects the core industry our client is in, but
it also represents a feeling of vitality, well being, community spirit
and friendly service. The colour chosen was blue, as this is the most
neautral and soothing colour for a medical environment. |
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Client:
Queens in the Kitchen
Industry: Hospitality
Queens in the Kitchen provide a catering service as well as in-home group
cooking lessons. They wanted a logo that was simple and primarily a royal
blue colour to go with the theme of the business. That being, a quality
catering company. |
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Client:
A-Class Constructions
Industry: Construction
The A-Class logo reflects the clients core business of housing construction
in a clear and simple fashion. The business name is holding up the roofing
structure that in turn represents stability and quality. |
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Client:
Crimson Entertainment
Industry: Entertainment
Crimson Entertainment specialises in event management and music production.
They wanted a logo that stood out and conveyed entertainment and music
in a unique way. The colour chosen reflects the name of the business. |
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Client:
Alpini Association
Industry: Non-Profit Organisation
The Alpini Association is an organisation formed by Italian migrants who's
background stems from Northern Italy - The Alps region. Their old logo
needed an update, and the one we created reflects the heritage of the
members by using the colours from the Italian flag as well as where they
are living now. This being Sydney, Australia. |
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Client:
Best Stick
Industry: Flooring
Best Stick is a retailer of carpets, tiles and timber flooring. The colours
used in the logo reflect the corporate colours of one of their main suppliers
as these were the colours their customers were used to seeing. The overlapping
shapes on the right represent the layers of flooring and the variety available. |
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Client:
Euro Restuarant & Bar
Industry: Hospitality
When we were creating the Euro logo, we had to make sure that it was original
and that it stood out from other restaurants in the area, as well as be
easy to apply to uniforms, wine bottles, menu's, signs and other items.
The logo conveys the atmosphere and style that is the Euro. It shows class,
yet the traditional side of european culture that is coffee, by a coffee
cup with steam coming out being represented in an abstract way. |
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Client:
A-Class Pools & Spas
Industry: Construction
A-Class Pools & Spas builds residential swimming pools. This logo
represents everything that is associated with a swimming pool. It reflects
on the sun, water and fun of owning your own pool. At the same time, the
logo looks professional enough to be applied to uniforms, and stands out
from our clients' competitors.
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Client:
Global Protective Services
Industry: Security
Global Protective Services specialises in all areas of security that includes,
but is not limited to; crowd control, dog patrol, cash escorts and personal
protection. The Global logo symbolises the strength of global not only
in the market but also in terms of security.
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Client:
B&V Property Group
Industry: Property Investment
Being a company that specialises in property investment , the logo created
represents an abstract image of the roof of a house. The logo was kept
to one colour and has a very finance/corporate look associated with it
to reflect stability. |
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